portfolio
I specialise in creating scroll-stopping content and creative strategies that get brands seen, heard and talked about across the food, hospitality and lifestyle industries.
From authentic, lo-fi and UGC-style content to polished, PR-ready visuals and editorial storytelling, I bring together creativity, industry knowledge and a strong understanding of what makes content connect with the right audience.
Creative ideation & concepts • Social-first content • Art direction • Shooting & editing • Content strategy • On-camera presenting
SOCIAL - FIRST VIDEOGRAPHY:
CASE STUDY:
BRINGING CAMP BESTIVAL TO LIFE THROUGH PERSONALITY-LED SOCIAL CONTENT
Working as an on-camera presenter & content creator for Camp Bestival, I became the face of the festival’s social channels — helping to bring its personality, atmosphere and audience experience to life online.
Working as part of the social media team, my role was to create engaging, reactive and personality-led content that connected with Camp Bestival’s family audience and built excitement before, during and after the festival.
My role included:
On-camera presenting across social-first video content, becoming a recognisable and relatable face for the festival.
Creative ideation, developing reactive content ideas around festival moments, trends and audience interests.
Live interviews with artists, performers, families and festival-goers to capture authentic, engaging moments.
Social-first storytelling, translating the energy and personality of the festival into short-form content for Instagram and other digital channels.
Trend-led & reactive content creation, adapting ideas quickly to what was happening on-site and what would resonate socially.
Collaborating with the social team to develop concepts and deliver content in a fast-paced, live-event environment.
Audience engagement, using humour, personality and an informal presenting style to create content that felt native to Camp Bestival’s community.
Behind-the-scenes content, giving audiences an authentic look at the people, experiences and moments that make up the festival.
1.3M+ VIEWS on the Highest-performing festival Reel featuring my day-in-the-life vlog
2.1M COMBINED views across the highest performing festival content shown featuring my interviews or vlogs
Delivered a varied mix of SOCIAL-FIRST FORMATS - FRom celebrity interviews and presenter-led festival guides to behind-the-scenes, reactive and personality-led content
CASE STUDY:
WORKING WITH ADD TO EVENT FOR SOCIAL-MEDIA & CONTENT MANAGEMENT
Working with Add To Event on their social platforms & website blog, I implemented my skills in:
Social media management
SEO implementation & planning
Content creation
Platform & community management
98% reach increase
17.3% rise in engagement
20% Instagram follower increase
CASE STUDY:
WORKING WITH THE POP - UP HOTEL FOR UGC & POV SOCIAL -FIRST CONTENT CAPTURE
During a 5-day event, I was tasked with capturing social-first UGC style content of daily events, shows, vendors, brands, food and more:
UGC videography using iPhone
Being in-front as well as behind the camera
Crafting trend-worthing & compelling content
Community Engagement & informal interview with stakeholders & guests
one reel went viral with 178k views
followers increased by 64% via stories
72% of views from non-followers
INSTAGRAM CONTENT DESIGN & MANAGEMENT:
@eatwith_jocelyn
@eatwith_jocelyn
