FOOD
I understand food from both sides of the pass - how to make it, and how to market it.
I’m a trained professional chef and food creative. But I am also a social media and content specialist.
Having trained as a chef and built a career in digital marketing, I bring something a little different to food and hospitality content.
I understand the product as well as the audience.
My combination of social media expertise and professional chef training gives me a real edge when creating food content – not just making it look beautiful, but understanding the food, the industry and what genuinely resonates with the right audience.
food is my specialism. content is how i tell the story.
@EATWITH_jOCELYN, founder & private chef
Eatwith_jocelyn is my creative playground for food. I turn food ideas into experiences - combining recipe and menu development, seasonal ingredients, product thinking and hands-on chef experience to come together on the plate.
RECIPE & MENU DEVELOPMENT
Original recipes, menu concepts and testing — from initial idea through to finished dish.
FOOD STYLING & CONTENT
Creating food with the final visual in mind, from colour, composition and plating to how it translates across social and editorial.
PRODUCT & INGREDIENT KNOWLEDGE
Hands-on understanding of ingredients, seasonality, sourcing and how products actually perform within recipes.
CONCEPT TO CONTENT
Taking an idea from concept → recipe → sourcing → cooking → styling → finished content.
FROM THE KITCHEN TO THE FEED.
My chef background gives me an instinctive understanding of food that feeds directly into my work as a content creative.
I can spot the story in a product, turn an ingredient into a recipe, understand what will work on the plate and translate it into content people actually want to watch, save, share — or eat.
Social-first content · Recipe content · Food styling · Presenting · UGC · Editorial · Product storytelling · Restaurant & hospitality content
EATWITH_JOCELYN
Private chef · Recipe development · Food styling · Content
THE EVERYDAY MAGAZINE
Food Editor · Editorial · Restaurant features · Interviews
THE POP-UP HOTEL FOOD & HOSPITALITY CONTENT
Food & Hospitality Content · Social · Presenting · Brand storytelling
CASE STUDY:
INTRODUCING SCATTY CHEFS X COWBOY CHEFS SUPPER CLUB TO A NEW AUDIENCE
Led the end-to-end content production for a charity supper club in aid of FoodCycle, from creative planning, storyboarding and shot lists through to on-site filming, chef interviews and post-production. Using a combination of professional camera equipment, iPhone footage and audio recording, I produced three engaging, social-first reels and selected photography designed to capture the food, people and atmosphere of the evening, raise awareness of the initiative and tell the story behind the event.
@eatwith_jocelyn
@eatwith_jocelyn
A visual journal of my work on @eatwith_jocelyn as a private chef — where food, creativity, and content meet through styled reels, UGC-inspired storytelling, graphic design and my original recipes.
